Comments on: Never Build Your Brand On Hope…& What It Has To Do With Slot Machines! https://www.youarethemedia.co.uk/never-build-your-brand-on-hope-what-it-has-to-do-with-slot-machines/ The supportive marketing learning community Thu, 14 Aug 2014 18:41:00 +0000 hourly 1 By: Mark Masters https://www.youarethemedia.co.uk/never-build-your-brand-on-hope-what-it-has-to-do-with-slot-machines/#comment-60 Thu, 14 Aug 2014 18:41:00 +0000 http://theidgroup.co.uk/?p=805#comment-60 Hi there, marketing in today’s age is all about knowing who our audience is, knowing the places that they use and to create information that is engaging, entertaining and useful (so we are effectively becoming our own media companies). We are still consumed by people and businesses shouting loudly and cramming old practices (self promotion and disruption) into new disciplines (the social web). This is a recipe for disaster as many people are happy to market as though it is 2004.

This becomes an opportunity for the company who can relearn and become confident enough to have a voice, understand that we can’t be everyone’s friend and target a niche market with the outcome to be recognised as a valuable resource. We can do this via new spaces that have opened up to all of us this year such LinkedIn’s publishing platform.

Hope that explains my take on the world, but things have changed massively in the past few years that our role is now as teachers rather than relentless sellers.

With the articles that I write, I hope that you’re on board and they are useful to you and help shape the way that you see the world from a business/marketing perspective. If I can be of help, then that makes me happy.

]]> By: Polish translation https://www.youarethemedia.co.uk/never-build-your-brand-on-hope-what-it-has-to-do-with-slot-machines/#comment-59 Thu, 14 Aug 2014 14:01:00 +0000 http://theidgroup.co.uk/?p=805#comment-59 Hi, Mark. How do you see then marketing in today’s age. I completely agree that twitter is not the way forward and yet people say it is. Why?

]]> By: Silicon Beach 2012. The Review. Never Been A Better Time To Make Stuff HappenViews From The ID Group Island (Marketing, Design & More) https://www.youarethemedia.co.uk/never-build-your-brand-on-hope-what-it-has-to-do-with-slot-machines/#comment-58 Sat, 06 Oct 2012 18:30:16 +0000 http://theidgroup.co.uk/?p=805#comment-58 […] audi­ences with what they actu­ally want. As opposed to build­ing brand recog­ni­tion on hope alone, we effect­ively become storytellers. We now have the abil­ity to deliver mes­sages in more […]

]]> By: Mark https://www.youarethemedia.co.uk/never-build-your-brand-on-hope-what-it-has-to-do-with-slot-machines/#comment-57 Sun, 30 Sep 2012 16:24:49 +0000 http://theidgroup.co.uk/?p=805#comment-57 In reply to Ewa Erdmann (Transliteria).

Lovely comment Ewa. Agree with your sentiment, connections and interactivity is all about quality not quantity. The icing on top of the cake is looking to add value.

The person who delivers the most value to their target audience is better positioned than any of their competition.

]]> By: Ewa Erdmann (Transliteria) https://www.youarethemedia.co.uk/never-build-your-brand-on-hope-what-it-has-to-do-with-slot-machines/#comment-56 Fri, 28 Sep 2012 20:51:49 +0000 http://theidgroup.co.uk/?p=805#comment-56 Well said, Mark. I’ve read a few posts on this issue and it seems to be a general consensus that businesses should focus on a target market instead of sending their message to the crowd. This is why, it does not matter how many connections you make on LinkedIn, how many people follow you on Twitter or how many fans you have on Facebook, what is crucial though, is how valuable those connections are. I’ll happily share this post with my followers on Twitter.

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