Comments on: Talking Content Marketing – Interview With Todd Wheatland

By: Todd Wheatland

Todd Wheatland — Thu, 15 May 2014 09:37:00 +0000

Thanks for the comment, Sarah. Buried treasure indeed. And Mark – I think short-term goals is just reality for most organisations – we’re all people, being rewarded and recognised for increasingly short tenure in roles before the next gig.

By: Mark Masters

Mark Masters — Wed, 14 May 2014 11:57:00 +0000

In reply to globalcopywrite.

Thanks for the comment Sarah, appreciate it.

I’m seeing far too often at the moment the drive for short term goals rather than as you mention ‘cultivating the future.’ With an eye on the clock and not on building relationships and understanding others, can become a noose around a company’s neck.

By: Nygel Rose

Nygel Rose — Wed, 14 May 2014 05:56:00 +0000

Nice
read! Very informative. Did you know that FMCG cos raise ad spend, slash budget
for promotions. Full story here: http://bit.ly/1jFwx9y.

By: globalcopywrite

globalcopywrite — Wed, 14 May 2014 01:59:00 +0000

I think the disconnect between content marketing and sales is a really interesting point. As Todd rightly points out, there’s a lot of data we have about our current audiences we don’t even mine. Too often marketing departments are reacting to short-term sales requirements when we should be cultivating for the future. Starting to identify influencers and prospects in social channels is a good way to start.

Thanks for the insightful post. It has me thinking about priorities and where there might be buried treasure.