Comments on: We Are All Now Self Publishers Within Our Own Media Companies https://www.youarethemedia.co.uk/we-are-all-now-self-publishers-within-our-own-media-companies/ The supportive marketing learning community Thu, 10 Oct 2013 15:32:15 +0000 hourly 1 By: Tried & Tested Don't Work Anymore - Marketing That Once WasViews From The ID Group Island (Marketing, Design & More) https://www.youarethemedia.co.uk/we-are-all-now-self-publishers-within-our-own-media-companies/#comment-94 Thu, 10 Oct 2013 15:32:15 +0000 http://theidgroup.co.uk/?p=1320#comment-94 […] The tried and tested mar­ket­ing routes don’t work any­more. The radio ad or the news­pa­per advertorial/​advert that once required a degree of invest­ment (by the way, has any­one torn an advertorial out of a paper enthu­si­ast­ic­ally and said ‘wow…this is it’), has paved way for pod­casts and com­pany owned news­pa­pers where the greatest invest­ment is time and the power of the idea. Com­pan­ies are now the media. […]

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