YATM Lunch Club London | Buying Into You

Lunch Club is about how we learn more together.

Our format is simple. A theme, limited tech, good food and time spent with great people. Lunch Clubs are panel-led, so we can hear perspectives, stories and experiences from more than one person.

Business events should feel different. They should be warm, useful, generous and full of moments where everyone feels part of the occasion.

For this Lunch Club, we’ll be joined by Lucy Hall, Janine Coombes and Darryl Sparey, for a conversation about why people decide to believe in you, pay attention to you and, eventually, buy into what you do.

People don’t buy the perfect image. They buy into what feels clear, consistent and believable.

This Lunch Club is about trust, reputation and the signals that help people decide you are worth paying attention to.

It’s for small business owners, consultants, creators and independents, people often choose you before they choose what you sell. They notice how you show up, what you stand for, the stories you share, the way you explain your work and the feeling they get from being around you.

We’ll explore what creates belief, what weakens trust and how you build a reputation people can understand. The aim is to become easier to believe in.

If people are going to buy from you, they first need to buy into you.

Bring yourself first and your business, second.

This is for people creating something of their own.

You might run a small business, work independently, build a community, create content, host events, lead a team, or want more people to understand the value of what you do.

You don’t need to have it all figured out.

This Lunch Club will help you think about how people experience you before they ever become a customer, client, member or collaborator.

Come along if you want to build a reputation that feels clear, true and easier for others to believe in.

Let’s spend the afternoon where we learn more together.

YATM Club members receive the discounted rate. If you’re not a member and would like to join YATM Club, read more and join here.