Consistency is key
One of the most important things to remember is to maintain consistency in all your brand communications, which instils confidence in those you work with on a regular basis. Here are a few things that you need to consider.
The key is consistent delivery in everything that you do. Ensure that your messages are clear in terms of presentation and customer service. Additionally, maintain consistency throughout all media platforms such as email footers, website, brochures, stationary and signage.
All information needs to be coordinated in everything that you portray. i.e. using the same font, logo in products and messages you send out to your audiences. Thus, showing commitment will help to build recognition.
[pullquote] “There must be consistency in direction.” – W. Edwards Deming[/pullquote]
People need to be made aware of you and your brand. Make it clear that you are committed and conscientious in all your efforts so they are able to understand what your company does and what you want to be remembered for.
Keep up to date and stay consistent so you are able to test, monitor and measure different media platforms to determine what works best for your company.
Being consistent has an end result of:
recognition + familiarity = trust
Consistency is not just about how you look but establishing yourself in your market, building respect and credibility.