Find A Word To Stand For. With Ben Roberts.
Let’s look at discovering a word that makes it easier for people to connect and associate with you.
Do we use buzzwords to sound important or is it a way for people to know the thing that we’re good at?
Let’s chat with Ben Roberts who has the Marketing Buzzword Podcast.
Here are the questions we cover:
Does Ben think we use words/phrases/buzzwords to give us some form of connectivity and acceptance from others?
If being associated with a word, does it become the thing that differentiates us all?
Is it easy to just be seen as using jargon ie. someone telling other to be storytellers, but not actually doing it themselves?
When it works, where do you see the successes?