Positioning Yourself Is The Key To Success
I presented at a local seminar last week and when asked, “Why did you bother when you didn’t get paid?” the answer was simple, I wanted to position myself as a bringer of emotion that helps other businesses to do daily business, well.
It is that simple, if you engage with people and spread emotion, it becomes easier to build a business. For instance, if your messages are constantly dictating a sales pitch on Twitter, people tend to switch off. However, people spread content that has a human feel to it, or intended to help others (check out our ‘Quick Twitter Tips’ by the way, is that a blatant plug?), a purely commercial message is less spread.
If you position yourself as the logical choice, then people will listen. You can do this in three ways:
- Provide an education that helps your prospect become interested
- Deliver information that is useful to automatically reposition you in the mind of your prospect as more of an expert than your competition
- Plan and think strategically of a way to sell your product/service that isn’t selling and far stronger than a flat out ‘this is what we do.’
If you position yourself well, you create a strong rapport, when you educate others you build advocacy.
Positioning ourselves in our industries as the ‘respected’ choice can become a massively powerful tool to implement. We can overcomplicate things to the nth degree, but no matter the state of the economic environment, emotion always sells.