Show 100 – No Finish Line
To be meaningful, you can’t give up.
In the words of Leonardo Da Vinci, ‘art is never finished, only abandoned,’ lets take out the word ‘art’ and replace with ‘content’ and we’re getting closer to the truth.
What you create is more about an ongoing commitment rather than a campaign mentality. There is still a mythical approach that if you create content and distribute on LinkedIn or Twitter with a link to a related article to your business, then the next step is someone will then click on the ‘contact us’ page and the sale is 80% done.
I have found when any business looks to adopt a content marketing approach is patience and persistency.
Making content work in your favour has it’s grounding in consistency.
Time for show 100, we move on