Show 106 – Cross Sell/Up Sell
Once you’ve done the hard work of acquiring a customer, why wouldn’t you try to sell her more products? Give others something else to care about.
Be flexible in what you offer and how you conduct business with others. It is now time to move away from the “one size fits all” approach and tailor each business relationship to your customers needs. Today, you need to be flexible. When you are rigid ie. one product for everyone, your competition then has an edge.