Month of Learning

Please enter email and password to continue

Show 109 – Did You Differentiate?

dif

Differentiation means thinking very hard about the market and your competitors and putting yourself in an alternative space, in the same marketplace.

If you can add value that goes beyond what your product or service does, you never know where it leads.

This is about curating a philosophy that can build momentum and always come back to the core of the business.

It used to be that you could fill spaces with enough ads and interrupt enough people to make an approach work to convince people. No longer. The filters are too strong as people are resistant. How can you become different by creating something worth talking about?


homebrew learning


Get the
Thursday newsletter

The YATM Weekly helps you build a loyal audience so you become the leading voice in your marketplace. Every Thursday at 6.30am GMT.

Find out more

    ‘You Are The Media is powered by We Are The Media. We turn your expertise into clear, compelling messages, then build those messages into the kind of content people value —and come back for.

    Visit We Are The Media