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Show 20 – Simplicity


We’re pushing too much out there, there is too much information, we’re over thinking.

I say that simplicity is becoming harder to achieve unless your prioritise. By this I mean defining a vision, creating a reason for why you do what you do, clear on your values and understanding who your audience is.

Business is by no means simple, we create products and services where others regard them as simple to use and interact with (take a bow something as easy as Tinder). To get to the final delivery can be a complex process.

Simplicity can become the core of the experiences that we deliver.

Let Ian and myself get to the bottom of what this word ‘simplicity’ means.



Image at the top of the article courtesy of Kev-shine 


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