Month of Learning

Please enter email and password to continue

Show 23 – Planning

Planning

Stop just creating content for the sake of creating content.

70% of surveyed marketers (according to the Content Marketing Institute) say they are creating more content than they did a year ago. How much of this is planned and relevant to an audience?

Planning can take a number of forms, depending on where you lie in the content marketing journey. The best and simplest way to solidify what you do is to ask yourself, ‘WE ARE?’

Here’s some pointers:

– who are you trying to reach

– are you going to be committed

– can you create a content promotion strategy (owned and earned media)

– can you measure what you are doing?

Come and listen to our 15 minute show and we can explain this world.

marketing_homebrew_itunes

Get the
Thursday newsletter

The YATM Weekly helps you build a loyal audience so you become the leading voice in your marketplace. Every Thursday at 6.30am GMT.

Find out more

    ‘You Are The Media is powered by We Are The Media. We turn your expertise into clear, compelling messages, then build those messages into the kind of content people value —and come back for.

    Visit We Are The Media