Show 27 – Experiences
We are entering a shift from mass marketing to investing in experience marketing.
If you can create an experience in what you do, by being more entertaining, more useful and more relevant you can trigger an action in someone else.
The content that you produce can become a differentiator by creating something that your audience feels part of. What is stopping you giving something that others talk about?
The experiences that we create for others is what gives us status and regarded as influential in the eyes of the influenced.
Experiences is a big topic, come and give me your ears.