Show 28 – Insight

How many businesses dig deep and truly understand their customers.

Consumers have changed massively when it comes to choosing who to work with. As the way that we conduct business in the mid part of this decade is evolving, businesses need to acknowledge that they need to improve their insights to monitor customer behaviour.

Having insight means that you are looking for the truth about consumers, what makes them tick and their aspirations and motivations.

We’re getting deep with this show.

 

Image courtesy of Dana Robinson