Show 3 – How To Make Micro-Stories Work For You. With Trevor Young.
Find out how to make micro-stories something that you can manage and keep the momentum with.
This is something that is working for today’s guest, Trevor Young who joins in from Australia.
Trevor wrote an article about it:
IN CASE YOU HADN’T NOTICED, LINKEDIN HAS CHANGED (A LOT!)
Lets break it down so you can apply your side.
Some key points we cover.
– what are micro stories?
– a word of caution about not just throwing anything and everything
– why having some form of overall message is now more important than ever
– are we more likely to be heard/responded to when we have a consistent body of work that people can relate to ie. your videos?
– what Trevor sees as the opportunity for marketers/businesses as we move into 2018 (and not his book)?
Enjoy the show.