Show 71 – The Audience Proposition

Your audience matters.

The reason companies fail is because they didn’t know their audience. CB Insights produced a report that highlighted the biggest reason for start-up failure. 42% of respondents acknowledged there was no market need for their product/service, whereas 29% pinpointed the moment when there was no cash.

Understanding your audience is about telling a different story that encourages them to think differently. In the words of Peter Thiel (founder of PayPal), “Figure out something that nobody else is doing and look to create a monopoly in some area that’s been underdeveloped. Find a problem nobody else is solving.”

It doesn’t matter what you sell, what matter is who you sell it to.

Lets jump in, you ready for the second show of our 2016 Growth Programme?