Show 74 – Your Message

Do other people know what you stand for in business?

We’ve now come to the first show within our ‘BUILD/CREATION‘ section.

This is a good place to start.

Your message to others is where your content journey begins. The biggest thing to accept is that consistency with your message, over a long period of time, is totally achievable.

This is everything that you present from your business card, email signature to pitch:

• it shows a level of priority

• it becomes actionable

• it’ specific to how you communicate with everyone

• keeps you grounded

• becomes your differentiator

• provides you space to explore

You can’t give it the ‘BIG I AM‘ anymore, people just don’t care.

A message provides you with an opportunity to define who you are and what you do in the eyes of others.

Here are a couple of prompts to find your message:

• If I gave you a microphone NOW in a room of 30 people for 30 seconds, what would you say that you do?

• What is the thing that you believe in that other people should believe in too?

Come and have a listen and let this show help you structure your message.

---