Show 76 – Roles
The issue with passing the responsibility is that it creates silos. It prevents people from talking to each other and having shared ownership and the belief in a common goal.
Digital communication today must break down silos and belong to the entire business.
Lets put the responsibility to defined departments to one side and create ownership based on skill sets.
Have a read of an article that looks at a business structure based on a new PPC, no not that PPC, it’s People, Passion and Culture.
Come and listen to Ian Rhodes and myself tackle this topic head on with a hammer head.