Show 80 – Integration
Marketing needs to be integrated into everything that a business does.
Integration effectively means combining two or more things together to become more effective.
It represents the strategy that is designed with the customer in the middle.
Integration works when there is a seamless experience for your audience (from social, to PR, to DM, to even just the way that you talk to them on the phone). What it allows is you message and what you stand for to be consistently presented across all channels with a similar tone.
The integrated goal for your business is not just limited to one campaign, but ongoing value creation to your overall marketing strategy. Remember this is about owning your media, not renting it from someone else.
Come and have a listen as we look deeper into our third programme from the LAUNCH section.