Month of Learning

Please enter email and password to continue

Show 81 – Buy-In


Buy-in represents pure clarity on everything that is going to be created, curated and delivered by more than one person.

Welcome to the last show of our Preparation module.

This is all about making that decision to not waste money on creating bland communications that gets lost in the noise out there, but to make a commitment for change and this becoming an ongoing practice, not a campaign.

Unless companies are ready to be brave and stand in unison on what they believe in and to engage others with content that connects and inspires, it can all fall flat.

The experiences you create will supersede price and product as a differentiator in what you do.

Lets jump into the last show of this section before we move onto the new Process module next week.

homebrew learning


Get the
Thursday newsletter

The YATM Weekly helps you build a loyal audience so you become the leading voice in your marketplace. All yours every Thursday.

Find out more

    ‘You Are The Media is powered by We Are The Media. We turn your expertise into clear, compelling messages, then build those messages into the kind of content people value —and come back for.

    Visit We Are The Media