Show 83 – Knowledge

There is a wealth of knowledge that sits within your business, it’s time to share and be regarded as a leading provider of information within your sector.

More importantly knowledge helps humanise your brand and to guide others through a journey.

That thing called a blog, consider it as your knowledge bank and continually add deposits and not withdrawals by slipping back into product promotion mode.

Ask yourself:

• what can you specialise in and be regarded as knowledgeable?
• how are you going to collate thoughts and information (I think Evernote is a fantastic tool for idea collation)?
• where are you going to find inspiration from ie. books, the world around you?
• will you have the ability to empower people?

The reason why you should share what you know:

• it helps you develop
• it can build profile
• it makes you different
• it helps make deeper connections
• you feel better for it

Here’s the third show in the Framework section.

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Enjoyed this show, come and have a listen.