Show 85 – Tracking
Are you heading in the right direction with your content creation efforts?
Many businesses still operate within the content marketing industrial revolution. They create content and throw it out there in the hope for instant results… and then repeat the process.
No matter what business you are in, chances are your marketing communications, both digital and print, has a call-to-action. It is important to know which marketing piece drew interest and built a dialogue.
This is the last show in our FRAMEWORK shows, lets look at what you need to track and then adjust accordingly.