Show 87 – Budgeting For Growth
How much do you put in?
You need to determine how much you are going to invest in both time and budget. The reasons are:
- it gives you a starting point
- it enables a commitment, that you can’t back down from
- it helps you to manage
- it allows you to allocate resources in different areas such as outsourcing or hiring
When I am asked, ‘how much should we invest?’ I really don’t have the answer, all I can respond with is that you need to invest whatever it takes to make a difference. Whether time or financial, you have to be 100% ‘in.’
Everything depends on your audience, the gaps/needs you can fill and where you are currently within your industry.
It is accepted that a content marketing approach will take you time and energy to see a return. However, it doesn’t have to be a relentless drain on your resources. You need to lay the foundations.
Lets explore in the latest show…Enjoy