Show 90 – Channels
A channel represents getting your message seen in the eyes and ears of someone else.
The objective is for you to connect with people in a way that eventually leads them to take some action: register, download, sign-up, purchase, buy.
The democratisation of distribution means that you can reach an audience that wasn’t in front of you before.
What you have presented in front of you today is the ability to let others know that you are here and showcase what you believe in to make peoples lives better.
This is about creating the content for the consumer and not yourself. You can distribute in a way that motivates others. You owe it to your audience to become more valuable to them, more timely whilst they are becoming increasingly particular.
Really enjoyed this show, something that is close to my heart in terms of exploring new places and getting better at using them.