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Show 91 – Community


Responsibility is something we all need to think seriously about.

One of the best ways to create a long-term impact on a community is to show others how to help themselves.

This is about giving back to others and to do something that they feel passionately about, and not a mandatory PR exercise.

In the easiest way to explain, an audience are those people who have agreed to receive information from you. This could be from a Twitter follower to a subscriber to your blog posts.

A community are the people who continue to keep a dialogue with you and care. This is when your brand transcends you as a person and customers have an ongoing interaction based on what your company represents, stands for and quality of work produced, whether you are active within the company or not.

A community is a privilege to be part of and where your contribution matters alongside others, but will continue with or without you. The experience belongs to everyone involved.

What I’m trying to highlight here is if we believe in a higher purpose than simply promoting the products or services that we represent, the perception of our audience towards our brands changes to one of approachability and having a personality that is true, believable and above all else, honest.

30 minutes for your ears, it’s going to be worth it.

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