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Show 94 – Back To Goals


Without having well-defined goals and strategy to refer and come back to, your content is just noise — and you’ll never be happy with what you create.

The main reason I have a goal for my creation and distribution efforts is to use it as a barometer to determine success and that I’m heading in the a clear direction. In the words of cultural sage Kim Kardashian, “I think as long as you learn from your mistakes and don’t make them over, and over again, you’re on the right path.”

When you come back to the goals you originally set, there shouldn’t necessarily be one outcome to stick rigidly to. In order to be recognised as a provider of knowledge, you have to be flexible.

We start the first show in our Measurement section. The next few weeks we’re going deeper into numbers, data and figures, but we promise you it won’t be heavy going.


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