Show 96 – Experience Measurement
Experiences shape how consumers attach themselves to brands. This includes factors such as service and quality of products.
As businesses we need to look at ways to interpret the whole package that we present to others.
The simplest way to measure engagement is finding how many customers a company actually retains and how much they spend over a period of time. If customers are looking around and then moving elsewhere, then they aren’t engaged.
Lets look at your interaction with Starbucks and Costa. Technology is used to enhance your in-store experience to drive engagement and to come back via their reward system for a free drink in the future. Starbucks’ in-store experience is a huge appeal.
The penultimate show in our Measurement section as we head to Show 100.